Privacy Policy

Altus Financial (“Altus Financial, LLC,” “we,” or “the platform”) operates this website for its business consulting and coaching practice, delivered by Benjamin Minifie and Stanislav Lisovskiy. This policy explains how we handle the information you give us through this site.

• Contact form: your name, email, phone number and business name, and — if you choose to share them — your number of employees, your yearly revenue range, and your message.
• Guide requests: if you ask us to email you a guide, such as the owner scorecard, your name and email address. We use them to send the guide, and a consultant may follow up.
• Website analytics: we use Umami, Vercel Web Analytics and Google Analytics to understand which content is read — the page requested, the referring site, and coarse browser, operating system, device and country information.
• Cookies: Umami and Vercel Web Analytics set no cookies. Google Analytics sets its own cookies on this site (named _ga) so it can tell a returning visitor from a new one, and Google processes that data for us. We have turned off Google's advertising features, and we do not run an ad-tracking pixel on this site. You can block these cookies in your browser settings, or install Google's opt-out add-on at tools.google.com/dlpage/gaoptout.
• Email delivery metadata: if you submit either form, our email vendor records delivery metadata (delivery, open, bounce) on the messages it sends on our behalf.

We do not knowingly collect information from children under 13. We do not sell personal information.

• To reply to your request and to schedule a follow-up conversation.
• To email you a guide you asked for, and to follow up about it.
• To provide the service you and the consultant agree to — for example, scoping an engagement or preparing a value assessment.
• To maintain basic business records of the engagement.
• To operate and improve the website (e.g., understanding which pages are being read).

• Both consultants receive your submission directly. Engagements are usually worked by both, so neither the form nor this notice promises a single named recipient.
• Our email vendor (Resend) transmits messages between you, the consultant, and our systems.
• Our database is hosted on Supabase. Operators with administrative access may see submission data.
• Google receives the website analytics data that Google Analytics collects. It does not receive what you type into a form.
• We do not share your personal information with third parties without your authorization, except as required by law or to carry out the service you request.

We retain contact-form submissions for as long as the client relationship is active and for a period of at least seven years thereafter, or longer where a law or professional obligation requires it. Inactive inquiries that do not become client relationships are typically purged on a rolling basis.

You may request access to, correction of, or deletion of your personal information at any time. Requests subject to applicable recordkeeping retention may be honored in part. Write to the address in the Contact section below with the nature of your request. California, Colorado, Connecticut, Virginia, and similar state privacy rights are honored to the extent they apply.

We use administrative and technical controls — including database row-level security, encrypted transport (TLS), and least-privilege access — to protect the information you send us. No online system is perfectly secure, and we cannot guarantee the security of information transmitted to the site.

We may update this policy. Material changes will be reflected in the “Last updated” date above.